If you’re in the market for new makeup, you’ve probably heard of K-beauty, South Korea’s version of “K-drama”. You’ve probably also heard of companies such as Innisfree and Clio Cosmetics. But are these products really worth the hype? Find out in this article.
K-beauty
Makeup is a common part of South Korean culture, and the country is famous for creating a wide range of products. The culture is also known for its commitment to aesthetics. People start their beauty routines at an early age, and they see these as an important part of their self-care. There are even social media hashtags like “one sheet mask a day” that encourage people to post their selfies with a sheet mask. In recent years, this trend has become popular with people across the world, and many of these products have become part of our routines.
Beauty products from South Korea are known for their high quality and innovative formulations. Products in this region are known to be made of natural ingredients. There are even terms used to describe these products, like “A glass skin.” South Korean women have high expectations for their cosmetics, which pushes cosmetics companies to continually innovate.
Innisfree
For all-natural skin care, Innisfree is the brand to go for. Their soybean sheet mask is a popular choice and uses fermented jeju soybeans, which are packed with antioxidants and anti-aging properties. If you’re curious about the brand’s products, you can shop online for the products and have them shipped to your home.
The company’s products are environmentally friendly, too. Many ingredients used in Innisfree’s skincare are derived from sustainable sources, such as volcanic ash. The brand’s products also incorporate green tea into their formulas.
Clio Cosmetics
Clio Cosmetics is a South Korean makeup brand that has been around for over 20 years. The company offers high-quality makeup, body care, tools, and nail care. The brand has over 800 stores across Korea and is also available in China, Hong Kong, and Taiwan. The company is known for its sensational colors and innovative formulas. Their products have an average retail price of $10 to $30 per product.
The success of CLIO is a result of its high-quality products and savvy marketing campaigns. It has also secured endorsements from popular A-list celebrities like Kim So Hyun. The company has a strong retail presence in key channels like online and at high-end stores. L Capital Asia, a private equity firm that manages more than US$1.6 billion across two funds, invested in the company in 2009.
Sulwhasoo
Sulwhasoo is a luxury cosmetics brand that offers an extensive collection of skin care and makeup products. The brand has a deep connection with Korean herbal medicine and has recreated thousands of ingredients that are indigenous to this part of the world. Its patented JAUM Balancing Complex is made from five Korean medicinal herbs that work together in synergy to restore skin health.
Amorepacific Corporation, South Korea’s largest cosmetics company, operates more than 4,000 counters nationwide. Its famous Water Sleeping Mask is one of the most popular products in Korea. One of these masks is sold every 30 seconds.
CC Cream
CC Cream is an all-in-one makeup product that acts as a foundation and concealer in one. It contains natural fruit pigments to even out skin tone and provides SPF 50+ sun protection. It also reduces excess shine on oily skin. CC Cream is suitable for oily, dry and combination skin types. You can apply it directly onto your face or blend it with moisturizing lotion.
CC Cream is an essential beauty product for a glowing skin. This triple-action product is the perfect solution for those who need the best coverage for their skin type. Its lightweight texture keeps skin hydrated and helps control shine. It also protects against UVA and UVB rays.
PERIPERA
The Korean beauty industry is known for making some of the world’s most innovative and beautiful makeup products. In South Korea, brands such as IOPE are creating makeup that’s made with all-natural, plant-derived ingredients and takes its inspiration from traditional Korean remedies. One of their best-selling products is their Air Cushion, a makeup cushion that contains a BB cream, mineral prism water, and hyaluronic acid.
Sulwhasoo, a luxury makeup line with roots in traditional Korean medicine, makes skin-perfecting formulas. Its Perfecting Cushion compact conceals imperfections and brightens dull skin. It also protects skin from UVA and UVB rays. It’s an ideal choice for those who want a high-quality makeup foundation with a natural finish.
